COMP TRACKS IN REAL-TIME WITH OUR VIDEO PREVIEW TOOL
Fast - Find the right music faster by comping tracks with your video online | |
Private - Videos load instantly and are never stored on our server! | |
Multiple Sources - Use videos from your device or videos online! |
Learn more about our video preview tool HERE
Keyboard shortcuts
COMP TRACKS IN REAL-TIME WITH OUR VIDEO PREVIEW TOOL
Fast - Find the right music faster by comping tracks with your video online | |
Private - Videos load instantly and are never stored on our server! | |
Multiple Sources - Use videos from your device or videos online! |
Learn more about our video preview tool HERE
Keyboard shortcuts
Royalty Free Audio Logos Music
Audio Logos
Brand identity is vital in any sector; it doesn't matter what you do; you have to stand out.
Your identity as a brand has two main goals; firstly, it has to get you noticed, and secondly, it has to establish trust with existing customers.
Trust comes over time, and as media platforms continue to evolve, they bring new opportunities to reach your target audience.
Of course, that also means more people competing for the same customers. If you want to get to the top and stay there, you can't afford to miss any potential opportunities.
One of the best and simplest ways to stay in people's thoughts is an excellent audio logo.
Successful brands have been doing it for years, and it's still as effective today.
What is an Audio Logo?
Everyone can picture a famous logo; it could be anything from a sports team to a car manufacturer.
It's fair to say that most people might be familiar with famous audio logos, too, even if you don't really think about it.
An audio logo is a logo that comes with a distinctive sound or melody that becomes synonymous with that brand.
Think of commercials that are instantly identifiable without even seeing them.
All it takes is that one sound, and you know what the brand is.
You might think it's not necessary when people can see the logo anyway.
But, think of people who aren't in the room when your logo is on the screen; they hear the audio and pay attention.
It might make them come to the screen, or at the very least, it's in their head. It's effective whether it's TV, radio, or the internet.
The most important thing is that you stay consistent across platforms; consistency brings trust.
Check out some of the best audio logos of all time.
Audio Logos for Creative Industries
The creative industries come with unique pressures and challenges.
As a creative type, you are expected to stand out amongst a crowd of millions, all trying to do the same thing.
Unlike many other industries, you can't entirely separate yourself from your product.
Everything you do has some representation of your personality, either directly or indirectly.
It's the reason people will like your work, and sometimes the reason they won't like it.
You might not think you need an audio logo, but you'd be missing an opportunity.
Filmmakers create their own production company/name; music producers tag their tracks, YouTubers use audio logos as channel/video intros.
These are all examples of effective audio branding amongst content creators.
When it comes to vlogs, podcasts, and similar content, you can take audio branding further to grow your personal brand.
Many YouTube channels use the same background music in every single video, and in many cases, it's an extended variation of the audio logo. Consistency is key!
Whatever you create, promote, or sell, we have amazing royalty-free music to fit your needs.
Setting the Mood
We all know that music is very emotive, which is one of the most powerful things about an audio logo.
Even in a very short time, certain musical notes, harmonies, or scales/modes can suggest a particular mood.
Without getting too deep into psychology, anything you can do to put people in the right frame of mind for your product is advertising 101.
You should definitely study this to some extent, but at the very least, don't get it completely wrong.
If you create animated content for kids, don't make an audio logo from the double harmonic major scale. It's a very dark, complex, and uncomfortable sound; you get the idea.