Timing is Everything
The right timing is essential for any kind of social media post.
There are certain days and times that more people are online searching for content.
These particular times are different for different audiences and content types.
Timing is especially crucial for a Facebook Live post because it’s not just about seeing it on the day it’s released, it’s about seeing it while it’s happening.
You only get one chance to watch something live, so there’s no point posting when most of your audience isn’t available.
For example, if your target audience is primarily high school kids from the United States, then you shouldn’t be going live in the middle of a Monday morning math class.
Promote Before You Broadcast
We are stating the obvious again, but no one will watch your broadcast if they don’t know it’s happening.
Letting your audience know about your upcoming Facebook Live post builds anticipation, and it gets viewers thinking about questions they might want to ask.
Most importantly, promoting your scheduled Facebook Live post gives viewers the chance to set a reminder and follow your page.
Which, in turn, makes sure they don’t miss it, so don’t be lazy!
Whatever you do, teaming up with people who can help you get to that next level is the thing to do.
You might wonder why influencers in your niche would want to help a competing platform grow, but it’s not just about them giving you a shoutout.
Coming up with smart ways to include influencers or well-known experts in your Facebook Live posts is the way to go.
If you are discussing something like the best bass guitars under $500, you might want to invite an experienced bassist to join your discussion.
Even if they have a channel promoting their own music, you are not in direct competition; therefore, you can help each other.
Whatever niche you are operating in, you can always find people willing to collaborate with you.
You should also remember that there is no rule to say that you can only promote your Facebook Live broadcast via Facebook.
You have to make use of every opportunity, so make sure to share your upcoming stream across Twitter, Instagram, and any other platforms you have.
Always make sure you include a link to your scheduled stream that takes people to your Facebook page so they can set a notification/reminder.
Keep this up after the stream has ended, share links and clips across all of your social media.
Write an Awesome Description
Before your video goes live, it will show in your timeline as a scheduled Facebook Live broadcast (assuming you remembered to schedule it).
As we have mentioned previously, this gives viewers the chance to set a reminder so that they are notified when your broadcast is about to begin.
It also gives you the chance to let potential viewers know what your video has to offer and why they need to tune in.
Writing an engaging description is a must because if you don’t, you are waving away countless potential fans.
The description should clearly identify the subject matter while teasing the viewer that they will learn something they don’t already know.
Finally, like anything else on social media, it should be keyword and tag friendly without becoming unreadable.
Tag Tag Tag
The idea of tagging wherever it’s appropriate is to give yourself the broadest reach possible.
If you are broadcasting about a particular event, you should always tag your location and the event.
Similarly, if an expert/influencer joins you, make sure to tag them, so it shows up in their follower’s newsfeeds.
That way, you put yourself in front of a whole new audience who likely has never heard of you before.
These are straightforward tips, but it’s all about maximizing opportunity.
Things to Consider During Your Facebook Live Broadcast
Introduce Yourself and do it Again
When someone watches a pre-recorded video, they see it from the start with the ability to rewind as many times as they like.
Going live is different; you have to assume that not every viewer will make it on time to catch the start of your broadcast.
It’s a good idea to reintroduce yourself multiple times throughout the broadcast for the sake of ant latecomers.
Obviously, you don’t want it to become annoying for the viewers, so be sensible about it and keep it in proportion to the length of your video.
You could say something like this.
“For anyone just joining us, my name is Joe Facebook, and we are talking about all things Star Wars.”
Respond to your Audience
When you are new to Facebook Live, the multi-tasking might seem a bit daunting.
The main reason for going live rather than pre-recorded is to make it more interactive, so you have to pay attention to the comments.
At the start of your broadcast, after you introduce yourself, you could ask your audience a simple question, like where they are based.
Pick out a few replies from the comments like “Oh hey Paul from the UK, great to have you here”, and so on.
Don’t dwell on it too long, but use it to establish a good connection with your viewers.
The most important aspect of the comment section is the viewer’s questions.
You MUST respond to any valid questions and make the audience feel like they are a part of the discussion; you are talking with them, not at them.
Sometimes you will get spam or flat-out ridiculous questions that you can ignore for the most part, but don’t entirely discount them; light-hearted response to a silly question can create a fun atmosphere.
Nobody likes a know it all!
Chances are you are creating content because you are knowledgeable about your chosen topic.
That means people probably watch your videos, hoping to learn something new.
It doesn’t mean you should deliver your opinions, thoughts, or suggestions, in a way that says I’m right and everyone else is wrong.
You have to be affable and approachable; otherwise, you will come across like you are only there for the revenue and to stroke your own ego.
If you show that you have a friendly nature, then your genuine passion for what you do will shine through.
Don’t Forget Who Got You There
Never forget that you are nothing (in Facebook terms) without an audience, no matter how talented or knowledgeable you are.
Showing your appreciation to your audience is vital if you want to build longevity for your platform.
You can do this by merely thanking viewers throughout the video, and make it clear it wouldn’t be possible without them.
When you start to become more successful, you can go one step further and give something back to your audience.
If you are generating a steady revenue from your social media, or if you bring some sponsors on board, you can run giveaways in the comment sections.
It doesn’t need to be anything huge, but a little goes a long way, and it’s nice to be nice.
For example, if you are reviewing an album, you could give away a free copy, or if your topic is gaming, you could give away a Steam voucher or GTA Shark Card, etc.
Things to Consider Post-Broadcast
Analyse the Data
Not many people get the perfect response to their work on the very first go.
Even a great start has room for some tweaking and improvement.
Facebook provides you with several useful metrics post stream that help you analyze viewer engagement.
Things like locations, age groups, viewer retention, and drop off are the key to successfully targeting the right audience.
The more you can learn about your viewers, the more chance you have of consistently posting successful videos.
There are a bunch of services that help you monitor and analyze your social media statistics if you want to go the extra mile.
Chop it up and Recycle
When you are finished with a Facebook Live video, it appears on your timeline as a regular video post would.
Now you have two options; you can leave it as it is, or you can put the video to work again to attract new fans.
If your video is quite lengthy, why not compile a shorter highlights video that you can use as an advertisement for your page.
Alternatively, if your video covers a few topics, you could chop it up into tiny segments and promote them individually for a wider reach.
Even if you aren’t reposting smaller clips as boosted posts, they are still useful to share and try out different tags, via Facebook, Twitter, Instagram, etc.
Whether it’s a Facebook Live video, YouTube video, or any other kind, everyone wants their content to go viral.
But nobody wants a one-hit-wonder.
The key to growing your audience is consistency, and that means both quality and quantity.
It doesn’t matter if you go live every single day; if the quality is sub-standard, no one will care.
Likewise, it doesn’t matter how good your Facebook Live videos are if you don’t post on a regular enough basis.
By the time you start going live, you should have figured out your format, delivery, and so on, minus a few first post nerves, etc.
So before you go live for the first time, you should make a realistic schedule, by which we mean one that you can manage.
The worst thing you can do is plan to do too much; then, when you can’t stick to your extreme schedule, you end up feeling like you are always playing catch up, and that’s not fun.
When it’s not fun, it’s not good viewing!!
The other danger is that you make your audience sick of you by posting too often.
The ideal schedule will vary depending on the type of content, but whatever your niche is, take a look at successful Facebook pages in that area, and see how often they go live.
In a nutshell, you need a schedule that you can manage and keeps your audience enthusiastic enough to come back.
In conclusion, we will say it one more time; there is no golden formula for success.
The best you can do is level the playing field by paying attention to all of the things that you can control.
After that, it’s out of your control; it’s down to how viewers respond to you and your content.
However, if you truly believe in your content, then following our Facebook Live best practices will keep you on track to be a smash hit!